Keeping children safe is not a policy - it is a promise.

Every video that appears in a WonderWatch mission is individually reviewed by a human team member before it is published. Our review criteria include:

• Age-appropriateness for the specific age band (we curate in 1-2 year bands, not broad ranges)
• Educational quality and factual accuracy
• Absence of WonderWatch-placed advertising or commercial promotion within the mission itself
• Absence of violence, fear-inducing content, stereotyping, or inappropriate language
• Production quality and clarity for young viewers

One thing we want to be upfront about: some missions embed YouTube videos. We load them in YouTube’s privacy-enhanced mode, but because videos start playing automatically, YouTube may set cookies and may show a pre-roll or mid-roll ad - both outside our direct control today. We are actively working to eliminate this through ad-free alternatives and content partnerships.

A Flinders University study (2025) reviewed 309 apps marketed as “educational” and found only 85 met real instructional standards - fewer than 3 in 10. Our manual review process exists specifically to close that gap, not to tick a box.

When a mission includes a YouTube video, the child watches one specific, pre-approved video embedded within the mission. They cannot search, browse, see recommendations, or read comments. Because the video plays in YouTube’s official player, YouTube’s own controls stay on it - a small YouTube logo and a “More videos” button - which YouTube requires and does not permit us to cover. Tapping either would leave WonderWatch, so we recommend supervising your child’s first watch of any mission. We load the player in privacy-enhanced mode and limit any suggestions to the same channel.

WonderWatch is not a YouTube wrapper. It is a structured learning environment that may occasionally use a YouTube video as one component of a mission - nothing more.

Content filters - blocking specific topics, categories, channels or individual videos per child - are coming soon to For Parents. Today, safety comes from curation rather than filtering: every video is hand-picked and age-reviewed before it can reach your child, and there is no open browsing or search.

If a parent reports content as inappropriate, our team reviews the report within 48 hours and takes action where warranted.

When a parent creates a child profile, we collect:

• Nickname - used to personalise Nuno’s greetings
• Age - used to serve age-appropriate content
• Interests - used to personalise the mission feed
• Mission completion data - used to track progress and show parents the Activity Feed
• Wonder Questions - the questions your child asks Nuno, and Nuno’s responses, stored to power your evening summary

We do not currently collect: email address, photograph, school, precise location data, device identifiers linked to the child, or biometric data. We ask for your child’s age at setup and store an approximate birth month and year worked out from it, so their age stays right over time - we never ask for or store their exact date of birth. If that ever changes, this page and our Privacy Policy will be updated with full details before any change takes effect.

• Sell or share children's data with third parties for commercial purposes
• Use children's data to target advertising to them or their family
• Use children's data to train AI models without explicit, informed parental consent
• Keep your child’s data once you delete the account - deletion is permanent and completes within 30 days, and we keep only the minimum records law requires for tax, audit, or fraud prevention
• Allow children to create accounts independently, without a parent

All accounts are parent-owned, For Parents is PIN-protected, and children cannot change their own settings. Parents can always:

• View their child’s learning activity
• Review the questions their child asked Nuno
• Update profile details and interests
• Delete a child profile
• Withdraw consent by deleting the account
• Contact us with any privacy or safety concern

Some of these are available today and others will be introduced as For Parents continues to evolve — the honest list of which is which is at the bottom of this page.

WonderWatch does not allow children to post publicly, share personal information with other users, or create public profiles. Everything stays within the parent-controlled family account.

WonderWatch is designed with two frameworks as our primary reference points:

• COPPA (Children's Online Privacy Protection Act, USA) - parental consent required, minimal data collection, no commercial use of children's data
• DPDP Act 2023 (Digital Personal Data Protection Act, India) - verifiable parental consent, data minimisation, children's data processed only for legitimate purposes

We are a small, bootstrapped team in early access. We are not currently certified under any of these frameworks. To be specific about the gap: our sign-up asks you to confirm you are the parent or guardian, but that confirmation does not yet meet COPPA’s defined standard for verifying that an adult is giving consent - we are building that step now. Everything else on this page is built to align with these frameworks’ core principles from day one. Formal documentation is work in progress and will be published here as it is completed.

Nuno is WonderWatch's AI learning companion. Inside a mission, Nuno operates entirely within pre-written scripts: it reads content aloud, poses structured questions, and responds with pre-written feedback based on the child's answer choice. There is no open-ended input inside missions.

Wonders works differently, and you should know how. In Wonders, your child can type their own question. Most of the time Nuno answers from a library of questions our team has already written and reviewed. When a question is genuinely new, the answer is generated by a third-party AI provider, shaped for your child’s age group - and it is not reviewed by a person before your child sees it. Like all AI systems, Nuno can occasionally make mistakes — we encourage children to ask a parent or trusted adult whenever something seems confusing or does not feel right. Every question your child asks is stored, and you can see them all in For Parents. Your evening recap carries the ones Nuno answered; a question we refused or redirected is kept too, and if it looks like your child is telling us something serious we email you about it straight away rather than waiting for the recap.

Coming soon: Nuno will evolve into a real-time companion that can answer children's questions, build stories with them, and spark curiosity in the moment. Crucially, Nuno is being designed to recognise when a conversation is moving beyond age-appropriate territory - and to gently pause, redirect, or bring a human into the loop. Safety guardrails are being built into the real-time version from the ground up, not added as an afterthought.

We will update this page when real-time Nuno launches, with a full description of how the safeguards work in practice.

Inside missions, nothing about your child goes to an external AI system. Mission content is written and reviewed by our team, and Nuno reads from it.

Wonders is the exception, and we want to be exact about it. When your child asks a question we have not already written an answer for, we send that question and your child’s age - a number worked out from the age you gave us at setup - to a third-party AI provider, so the answer comes back pitched at the right level.

We never send your child’s name. Not their first name, surname, email, location, profile, or anything else that could identify them. The provider receives a question and an age, and nothing that ties either to a real child. These requests are handled under that provider’s standard API terms and retention policy.